The history of Levi’s jeans shows that the power of a really good idea – like super-durable clothing that people like to wear – can make for a business that stays strong for more than 160 years.
gold rush
This article bids adieu to the man whose name countless millions of people have worn: the one and only Levi Strauss, creator of Levi’s riveted denim blue jeans. Find out more about the man here.
Even today, there are ships buried under downtown San Francisco that you might walk over, on land reclaimed from the Bay thanks to the Gold Rush.
How did the great Gold Rush of 1849 get started? Find out its history, how it made people rich and poor – and helped make California what it is today.
