Floral patterns were often the stars of the show, and were presented in a variety of shapes and sizes, scattered throughout homes from coast to coast.
Vibrancy was the motif, and one interior decorator who had that vibe down cold was a man named Carleton Varney. His column, Family Decorator, was carried in newspapers nationwide, and answered questions from readers about how best to paint, furnish, finish and accessorize their homes.
Below are two of Varney’s decor suggestions from November of 1973 — fabulous examples of the zesty ’70s zeitgeist in all its glory.
Get some flower power with Retro 1970s sheets and bedding
Dear Family Decorator: I would appreciate ideas for a color scheme for my daughter’s bedroom walls are painted white, and the furniture is painted a soft blue.
Carleton Varney: Perk up your daughter’s room with a floral print bedspread of red, lime green, daisy yellow and soft blue. Use the floral fabric quilted for an upholstered headboard. Choose a lime green shag rug.
Create a striped effect at windows with alternating vertical blinds of salt blue and lime green. Place a daisy yellow based lamp with white shade on the nightstand. And to complete your daughter’s room, paint all trim — including doors — daisy yellow.
Dear Family Decorator: Our guest bedroom is a studio-type room with a blue and white shag carpet. Walls are paneled in oak, and bookcases are white. What colors would you use for studio couch slipcover and curtains?
Carleton Varney: A bold apple green and white trellis design fabric would be my selection for the studio bed and curtains, and bolsters can be apple green. Any additional furniture, such as a chest or captain’s chair, can be painted white.
Decorate the white cabinets with lots of spicy orange and bright yellow accessories, and put lots of blue pillows on the bed.
Dive into this ’70s bedding from the 1973 JC Penney catalog
Click on any image below to see larger catalog pages, and to start the slideshow!