The 140 designs below come from the 1953 wallpaper book by Sears, Roebuck and Co. and the 1953 Montgomery Ward wallpaper catalog.
As you will see, people in the fifties were wild about wallpaper with nature themes — especially flowers and leaves. Tile-like patterns and whimsical designs were also popular, while the most frequently offered colors included green, pink and brown/beige neutrals.
It’s one thing to see these bits of retro home decor on your screen… but how they appeared in real life was a little different. For example, picture a room with all four walls covered in one of these patterns. Then imagine 5 different rooms like that, but each with a different wallpaper. Then realize that this is around the same time that people were prescribed some of the first tranquilizer medications. Are those connected? You decide.
The designs are the work of the most talented wallpaper artists of both America and Europe. The range of styles has been selected to give you the latest in home furnishing trends, as in the smooth-textured effect of modern paper — and also the finest of the traditional, as in the classical rose pattern.
The coloring has been done by experts, who have created papers which harmonize distinctively when used as companions in adjoining rooms or are equally beautiful when used alone. In addition, Hallmark papers are manufactured with the greatest care and craftsmanship under the strictest quality controls.
See them here! 140 vintage wallpaper samples
Just click on any image to see a larger version, and to scroll through the whole gallery.
There is a Pre-Trimmed wallpaper pattern in this book for every type room in your house, that “goes together” with your color scheme and harmonizes perfectly with every type and period of furnishings. Decoration made easy! Easy to hang! Economical!
Sears selection of fine wallpapers totals more than 300. All of these are sampled in every Sears Catalog Sales Office and Retail Store. See them there in Sears big decorator-size Sample Books! These samples measure 18×18 inches — more than 4 times the size of those in this small catalog. Examine them at your leisure. Trained salespeople will assist in making your selections. Discover how easy it is to do a professional-looking decorating job yourself.
About the vintage Wards Hallmark wallpapers
Quality costs so little when you buy Wards Hallmark wallpapers. Elsewhere you would pay three to four times as much for comparable papers, yet at Wards low prices, you get quality features which are found only in the finest wallpapers.
Every Ward paper has a border especially selected and colored to match — to add the finishing touch to your room. Border, and harmonizing ceiling papers as well, are listed with each pattern in the book.
Not only Wards Hallmark papers, but many of our less expensive papers also, are coordinated in design and color for use in adjoining rooms — to help you achieve decorating unity and beauty most easily.
Decorator-size sample books available
Wards offer more than 450 fine wallpapers from which to make your selections. All of them are shown in our large, decorator-size sample books which are on display in every Ward Catalog Office and Retail Store.
One book contains Wards exclusive patterns, including Color-Harmonized papers in sets of two and three, and our beautiful Hallmark Collection. The other book presents the Nationally Known Quality papers — a selection of the best designs of the leading wallpaper manufacturers of America.
All samples are 16 by 18 inches — large enough so you can see exactly how the papers will look on your walls. In the front of the Ward Sample Book, you will also find decorating information to help you solve any problems you may have.
Extra wallpaper has many purposes
If you have a roll or so left over when you have finished paper, we suggest that you keep this extra wallpaper and put it to work. It means economy — you can use it later, on worn or soiled spots. It can also add charm to your rooms: Cover a screen to make it decorative … cut out designs for “decals” or placemats.