Genesee Beer: A little more exciting (1970)

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We take it from here to beer.

Most brewers buy their barley malt from some outside supplier. But not us. At Genesee, we figure that making the malt for our beer is too important to leave to someone else. So we do it ourselves. We start with the finest premium barley, and then make it into malt in our malt house. That way, we can be sure the malt is just right for our beer. Yes, it is extra trouble to make our own malt. But then, it makes for an extra special beer taste. Genesee. We do everything to bring you better beer.

Genesee Beer: “A little more exciting”

genesee-beer-ad-rochester-ny-01-23-1970

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