Taste the flavor of times long gone. In Heartland Natural Cereal.
Your first taste of Heartland Natural Cereal will seem strangely familiar. As if you’ve tasted it sometime, someplace, long ago. As if, somehow, it’s part of your past. Because it is.
Pet Incorporated has reached back, beyond today’s complicated, artificial times, to bring back a taste rich in the natural goodness Americans enjoyed long ago.
Heartland has no artificial preservatives. Natural protein from natural grain. And three deliciously toasted natural flavors. Plain. Raisin. And Coconut.
No cooking. None at all. You just add milk. And you can’t help liking it. Because you have a natural taste for Heartland.
From PET Incorporated