Pride & joy: Buick Roadmaster for 1955

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This you take in Glowing Pride

Wonderful things seem to happen to people when they take over a 1955 Buick Roadmaster like the one shown here. There’s a special lift just to see it waiting at the curb — swift-lined, stunningly-styled, fairly breathing success.

Roadmaster – Custom-built by Buick

When better automobiles are built, Buick will build them


The Joy that only the finest can give

We address ourselves here to some certain people. They are those who know and appreciate fine cars, and can avail themselves of the deep satisfactions to be had there — but who also look beyond the obvious.

To you we extend an invitation to try a Roadmaster as it is custom-built by Buick in 1955 — for we believe this automobile will thrill you more than you may realize.

Here you swing your spirits skyward

There’s a way to put a measure to many things in this master Buick… to its power, to its length, to its width, to all its physical characteristics — even to the deep yield of its supremely soft seat cushions.

But who can put a measure to the soaring lift a man feels at possession of Roadmaster greatness?

Who can put to words the wings your spirits take when you’re at the wheel of an automobile so magnificently alive, so immediately responsive, so incredibly smooth ofthise as thsi stunning sweep of beauty?


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