Look back at the ’70 Chevy Impala – touted for its high resale value

1970 If the competition had Impala's high resale value, maybe they'd be No 1

The ’70 Chevy Impala: Never underestimate the value of Impala’s resale value

Among the major items that set Impala apart from other cars in its class is resale value. So you not only get more car for your money when you buy Impala, but traditionally more money when you sell it.

If this suggests to you that there are substantial differences between Impala and its competition, you’re getting the message.

Here are some cases in point:

Side-guard door beam, a way we surround you with heavy steel rails wherever you go to give you a feeling of added security.

A basic 250-hp 350-cubic-inch V8 that delivers premium performance on regular fuel (with other regular fuel V8s available up to 400 cubic inches).

Inner fenders that fend off salt and dirt to keep the outer fenders looking spruce and new.

Flush and dry rocker panels that use the action of wind and rain to retard rust.

Aluminized exhaust system that lasts longer and stays quieter.

A steel wall between the luggage and passenger compartments instead of a plywood divider.

Isn’t it funny that used car buyers are willing to pay extra for these Impala features, yet they cost nothing extra on a new Impala?

Think about it.

Chevrolet: Putting you first keeps us first

Look back at the '70 Chevy Impala

Chevy Impala coupes: Ridiculously reasonable (1969)

’70 Chevy Impala in blue: If the competition had Impala’s high resale value, maybe they’d be No. 1.


The people at Chevrolet generously offer these tips to competitors to help improve their resale value.

They could try adding Impala’s side-guard door beam structure, heavy steel rails inside each door.

They could work a little harder on keeping rocker panels from rusting, just as we have with our flush-and-dry design.

They could put protective inner fenders in every model, just like Impala.

They could hush up the sounds of old age with something like Impala’s long life exhaust system.

Impala’s cargo-guard luggage compartment is a good bet, too. A steel wall separates luggage from the passenger compartment.

But if competition doesn’t take these tips, you certainly should. Buy an Impala.

It’s such a rewarding car to get rid of.

Putting you first, keeps us first.

Impala’s high resale value (1970)

’70 Chevy Impala’s actual resale value back in February 1970

Check out these vintage pre-owned vehicles (aka used cars) in Great Falls, Montana.

70 Impala used - pre-owned in Feb 1970 - Great Falls Montana prices

The smooth ’71 Impala has the longest wheelbase ever

’70 Impala in green

Feb 6, 1970 - Classic '70 Impala cars (2)

Feb 6, 1970 - Classic '70 Impala cars (1)

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