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Actress Maureen O’Hara washes her lingerie in Lux soap flakes (1950)

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Actress Maureen O'Hara washes her lingerie in Lux soap flakes (1950)

“My lingerie stays so lovely with Lux care,” says Maureen O’Hara

Wearing a palm green and white nylon housecoat, Maureen packs for a holiday. Her favorite slip is pure silk satin in deep sulphur yellow with lace dyed to match.

Fairy-tale colors stay enchantingly lovely 3 times as long with this gentle care

Maureen has a fabulous collection of Belleek China from Ireland… loves shamrocks and all shades of green… and fragile, feminine lingerie in soft tones that compliment her red-gold hair.

“I always insist on Lux Flakes care for all my lingerie,” Maureen says. “It’s so safe for colors!”

Actress Maureen O'Hara washes her lingerie in Lux soap flakes (1950)

Never before have lingerie shades been so ravishing — gentle care so important! Why take chances with wrong washing methods that may easily fade subtle tints or tear fragile lace.

It’s no wonder Hollywood stars insist on gentle Lux Flakes. These extra-safe suds keep slips and nighties enchantingly lovely 3 times as long.

No other soap, no other washing product known, leaves colors fresher. Try this washbowl magic for your pretty undies… give all your nice washables gentle Lux care for that lovely Lux look.

Maureen O’Hara starring in RKO Radio’s “Sons of the Musketeers”

Lux Flakes for that lovely Lux look

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