Young Betty White for Luzienne coffee & chicory (1964)

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Betty White for Luzienne coffee & chicory (1964)

“Like getting every second cup FREE!”

“Best coffee I ever tasted! Coffee with chicory gives you twice as many cups per pound… just like getting the second cup FREE!”

Betty White’s brewing instructions: Use half your usual measure

Betty White for Luzienne coffee and chicory

TV star Betty White discovers why Luzianne blends chicory with coffee

“When the Luzianne people asked me to try their coffee, I’d never heard of chicory, nor what it could do for my coffee,” says Betty White, popular TV panelist. “My taste test was an interesting challenge.”

Betty White for Luzienne coffee

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