How to do makeup from the ’70s: Soft pastel eyes (1972)

How to do makeup from the ’70s: Soft pastel eyes (1972)

Pastel eyeshadow how-to from 1972 (1)

The soft pastel eye

This season’s eye makeup is a shimmer of flower-and-sky colors as soft as summer twilight. With Yardley of London’s new pastel palette, makeup artist Stan Place creates three looks for different colorings without the usual black liner, brown shading or white highlighter.

One look, shown on our blue-eyed model above [and in inset below], begins with the true-to-nature shadow shades of Yardley’s Flower Brights Glimmerick watercolor compact — yellow under the brow and fading out toward the temples, pink on the center of the lid, aqua in the crease and close to the lashes.

Next, just to darken the base of the lashes, Mr Place applies Easy Liner Automatic Luminous Gel Eyeliner in soft Brook Blue. “Let your own eye shape take over,” he advises. “Don’t draw on a new one.” His final touch: Lash-a-Lot Shiny Lash-Building Mascara in Brook Blue.

For green or hazel eyes, the color scheme is an interplay of greens — Yellow-Green Glimmerick on the lid, Light Green to highlight the center, and Mountain Moss liner and mascara.

For brown eyes, Mr Place blends two shades of Yardley’s Shadow Sheen Gel (from the China Brights Collection): Cinnabar Brown on the lids, Lee Chi Amber above; Birch Brown liner/mascara are accents.

Pastel eyeshadow how-to from 1972 (2)

Pretty eyes aren’t just prettily made-up eyes. They have their sparkle insured by good health habits, and their surroundings gently cared for so that the skin stays smooth and supple.

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The skin on your eyelids, unlike that on the rest of your body, is thin and delicate, containing no oil glands at all. This fragile area is dependent on you for lubrication.

During the day, under makeup or without it, be sure to wear some sort of protection against dryness. Dab a moisturizer on lids, at outer corners and along the high point of the bony dirge beneath your eyes, where lines like to collect. Blot the excess with a tissue.

When it’s time to remove eye makeup, do it with anything but soap and water, which are very drying to the eyelids. Recommended: a creamy cleanser or a special eye makeup remover. The key word is “gentle.” Apply remover with cotton or a tissue, close your eyes and gently wipe eyelids and lashes. The traditional eye makeup removers, though a bit gloppy, are gentler and more lubricating then the newer detergent types, which are non-oily and can be rinsed off with water.


“My eyes are dark and deep-set. What do I do with them?”

We helped Jean Day bring them out with Yardley Sigh Shadow. Heres how we did it.

Jean’s eyes needed to be “opened up,” “drawn out.” So we chose light colors from Sigh Shadow and a two-color eye.

On her eyelids: Sigh Shadow Frosted Rainbow Yellow. A velvety brush-on that doesn’t skip. You get even, uninterrupted color. Not like others.

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The rest of her eye: we blended Sigh Shadow Lavender Breeze, lid to brow.

Used Panda Black Lash-A-Lot for longer, more defined lashes. Panda Black Easy Liner for touching up of roots of lashes where mascara often misses.

Make the most of your eyes with Sigh Shadow. There are a lot of colors to choose from. Besides, there’s never ever been a better brush-on to help you.

1972 Purple eye shadow - Yardley

 

A little about Jean: Soft-spoken Jean Day is a Fine Arts major at Bennington College in Vermont. She sculpts in steel, paints giant 10-foot acrylics. In June, upon graduation, she’ll do a one-woman show. She’s spent summers and winter terms working for VISTA, law firms in Cambridge, Massachusetts. So come fall — it’ll be graduate school in Fine Arts or Law School for marvelous Jean.


Pastel eye makeup: Aziza new Silken Creme shadows

Slip on like silk, color softly

1972-Cream-Shadows-Aziza

Blooming colors: Maybelline pastel pink eyeshadow

Petal-pretty shadows for your eyes

Maybelline eye shadow pink

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