Pregnant? Conceal your condition with maternity wear

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If you’re expecting a baby (1941)

If you’re expecting a baby… Free! Maternity style book – Lane Bryant maternity clothes enable you to dress stylishly during all stages of pregnancy – and after baby comes as well. Designed to conceal condition and to provide for expansion.

 

Maternity style book (1950)

“For the expectant MOTHER and her BABY.” — Lane Bryant maternity clothes help conceal your condition and keep you smart through pregnancy. Adjust easily to your changing figure… Send coupon now for your copy of this free style book, mailed to you in a plain wrapper.

 

The pregnancy waiting game (1956)

How to play a beautiful “waiting” game… you’ll hold the top fashion hand with a wardrobe by Jeanette… and the bonus trick of Reeves Loni fabric which needs little or no ironing.

 

Maternity style book – free (1940)

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One Response

  1. The one thing about maternity clothing of the days “back when” is that while it may have covered up your changing figure, it rarely, if ever, concealed anything. Those A-shaped, long waisted smock tops and straight skirts or Capri slacks generally screamed “Pregnant!!” immediately!
    Once you got past 5-6 months, there was nothing that was going to “conceal” a 6-months+ waiting figure! Unless you happened to be one of those rare lucky women who didn’t “show” until two or three weeks before leaving for the hospital, that is!

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