Fourth Year and Fiftieth Thousand: The New Type 57 Cadillac (1917)
You are safe in expecting great things from this new Cadillac.
You know the goodness that has gone before. You know that for three years now, the Cadillac has concentrated on the one type — the V-type eight cylinder. In all that time, Cadillac engineers have devoted their energies and their skill to the perfection of a principle, and to the raising of a standard.
The Eight Cylinder Cadillac embodying that principle now enters its fourth year and its fiftieth thousand. How much this means, you who drive Cadillacs and who know Cadillac thoroughness, can readily understand. It means of course that you gain immensely by every one of the forty-nine thousand that have gone before. All the experience gained and all the excellence attained must culminate in the greatest of all cars which a great factory has ever built.
Those who know the Cadillac, know it for certain refinements of performance — peculiar to itself. These are Cadillac marks of distinction — recognized and admitted everywhere — raised to a new pitch of perfection.
The new car is brought closer than ever to that ideal in which the motive power is completely forgotten. You who have reveled in the superlative smoothness that enabled you to relax both mind and body, will find a new measure of relaxation now.
You who have enthused before in its mastery over the hills, will renew your enthusiasm. The new Cadillac adds honor to a long line of fine cars. We believe that it approaches more closely to real greatness than any motor car the world has yet produced.
There is a real risk in waiting too long to order your Cadillac (1916)
Each year we have urged the public to guard against possible disappointment. And each year, in spite of this warning, many have had to content themselves with some other car because they could not get a Cadillac.
In spite of steady increases in production, the annual Cadillac shortage is almost a mathematical certainty. There is every indication that the current season will see that condition materially emphasized.
There is the steady, stable, year-in-and-year-out Cadillac demand to begin with — a very large number who automatically repeat. And then, there is the large — and steadily growing larger — element of increase in new Cadillac ownership. This has been strikingly marked ever since the advent of the Cadillac “Eight.” Thus far its sales have reached the impressive total of more than twenty-one thousand cars, amounting in value to more than forty-seven millions of dollars.
The vogue of the Cadillac Eight has never been perceptibly checked or challenged by any other car. True, there may have been, from time to time, cars which — in advance — gave promise of comparable charm. But their appearance served rather to stimulate admiration for the Cadillac and to emphasize its inimitable qualities.
Cadillac prestige is based on the universal esteem for the soundness of Cadillac policies and the soundness of Cadillac principles of construction — and the feeling that the new Cadillac exemplifies the most luxurious form of motoring yet evolved. Cadillac prestige is steadily growing greater — the Cadillac demand will go right on expanding in volume and in enthusiasm.
Therefore, when we urge you to assure yourself of Cadillac delivery, it is that you may guard against disappointment. If you can secure a Cadillac now, protect yourself, and take it. If you cannot do better than to arrange for delivery in a month or two, we urge you to take that precaution.