The Wonder Years’ Jason Hervey for Levi’s Youthwear (1979)

For several years before he played Wayne Arnold on the hit TV series The Wonder Years (1988-1993), little Jason Hervey was a very successful model. Here’s one of his campaigns from the late 1970s, showing off the latest and greatest denim for kids from Levi’s.

He’s 63 pounds of raw courage, held together by Levi’s Jeans.

Jason Hervey, Age 7. Los Angeles, California.

He’s tough all right. But when it comes to pants, he’s met his match: Levi’s Jeans. With their double stitched seams, riveted pockets, and iron-strong fabric. Levi’s Jeans can take anything he can. And then some.

Put more muscle in your clothing budget. Look for Levi’s Youthwear. In denim and corduroy, sizes two to fourteen.

Levi’s Youthwear. Quality never goes out of style.


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