1978 Firebirds: Trans Am, Esprit, Formula

There’s a Firebird for every purpose. Except standing still.

Esprit offers luxury that doesn’t get in the way of sport. Individually-cushioned buckets of supple vinyl. A rosewood-vinyl accented dash. Plush cut-pile carpet underfoot. Plus an available “Sky Bird” Package with sky blue paint, matching wheels and special trim throughout.

Formula Firebird is for people who are driven by a love of driving. Who are forever inspired by dual simulated air scoops atop a 5.0 litre V-8. Who can appreciate stabilizer bars and steel-belted radials.

Trans Am is the ultimate Firebird. Built to go all the way. An eye-catching, head-turning, heart-wrenching, awe-inspiring legend. A lot of it has to do with the ominous air extractors, deflectors and air dam. The shrieking bird available for the hood. And the 6.6 litre V.8 underneath.

Even the base Firebird has a purpose. To deliver Firebird’s fire at an appealing price. Firebirds are equipped with GM-built engines produced by various divisions. Your dealer has details. He also has a Firebird for whatever you like to do. Unless you like standing still.

1978 — Pontiac’s best year yet! 

Pontiac: The Mark of Great Cars

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