To load it is to love it.
People used to hate to load their cameras.
So we launched the instant-loading Kodak Instamatic cameras. No more threading. Just drop in the film and shoot. And your pictures come out good and clear, picture after picture. Color or black-and-white.
Indoors, just pop on one of those handy little flashcubes and take four flash pictures without touching a bulb.
Choose from a wide range of Kodak Instamatic camera models. The 104, shown here, comes in a complete color outfit, including Kodacolor-X film and flashcube, for less than $20.
Load it. You’ll love it.