Desmond was afraid to let the cat out… until he got his Mustang.

Mustang! A car to make weak men strong, strong men invincible. Mustang! Equipped with bucket seats, floor shift, vinyl interior, padded dash, full carpeting, more. Mustang! A challenge to your imagination with options like front disc brakes, 4-on-the-floor, lively new V-8’s, you name it. Desmond traded in his Persian kitten for an heiress. He had to. She followed him home. (It’s inevitable… Mustangers have more fun.)

Life was just one diaper after another until Sarah got her new Mustang.

Somehow Mustang’s sensationally sophisticated looks, its standard-equipment luxuries (bucket seats, full carpeting, vinyl interior, chiffon-smooth, floor mounted transmission) made everyday cares fade far, far into the background. Suddenly there was a new gleam in her husband’s eye. (For the car? For Sarah? Both?) Now Sarah knows for sure: Mustangers have more fun!

Wolfgang used to give harpsichord recitals for a few close friends. Then he bought a Mustang.

Things looked livelier for Wolfgang, surrounded by bucket seats, vinyl interior, padded dash, wall-to-wall carpeting (all standard Mustang)… and a big V-8 option that produces some of the most powerful notes this side of Beethoven. What happened? Sudden fame! Fortune! The adulation of millions! Being a Mustanger brought out the wolf in Wolfgang. What could it do for you?

Bernard was a born loser.

He couldn’t win at Solitaire, even when he cheated. Enter Mustang — the car that’s practical, sporty, luxurious. Your choice! Bernard chose the sporty options. Got a 289 cu. in. V-8. Four-on-the-floor. Tachometer and clock combo. Special handling package. Front disc brakes — and did Bernie’s luck change! Yesterday he won San Francisco in a faro game. And now he’s got his eye on New York. Mustangers always win.