If you buy a Ronson butane table lighter this Christmas, you won’t have to refill it ’til New Year’s Eve. 1970.
Of course, the date is approximate. It may be Thanksgiving, ’69. Or if you’re a heavy smoker, two Labor Days from now. But that’s still a far cry from the table lighters you’re used to. The ones that run dry before you can light your way through a carton of cigarettes. And then just sit there, about as useful as a pair of bronzed baby shoes.
We’ve prevented that. We’ve designed an ingenious system of patented valves: an inlet valve and a burner valve. Together they make all Ronson butane table lighters leak-free and evaporation proof. Which is why you’ll get up to three years of lights on a single fueling. What’s more, this same system allows you to adjust the flame on your Ronson Varaflame table lighter to any size you want. For cigarette, cigars or pipes. Just by turning a tiny wheel.
And when your Ronson finally does need refueling. you can do it in about ten unmessy seconds, one of our Multi-Fillo injectors, You can buy one anywhere.
Now, having perfected the mechanical part of our lighters, we were free to devote ourselves to pure aesthetics. An you can see, we’ve gone to considerable lengths. All the way to Brazil, in fact, to select choice rosewood for the model we call Skoal. To the great porcelain works of Europe for our china lighters. The floral one you see here is fine Rosenthal china. And for those of you who think a table lighter’s greatest virtue is not to look like a table lighter at all, there’s the intriguing Tulip at the left. And the antique Wright at the far left.
But we know very well that no matter how beautiful a table lighter is, if it doesn’t light, it’s just another dust collector.
That’s why the important news is still our original statement: if you buy a Ronson table lighter this Christmas, you won’t have to refill it ’til New Year’s, 1970. In fact, on New Year’s Eve, 1968, you might raise your glass in memory of in matchbooks.
Just for Auld Lang Syne.
Ronson. The people who keep improving flame.