European elegance, American touch: Mercury Cougar (1968)

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Mercury’s got it: European elegance with an American Cougar wrapped around it.

From the outside, Cougar looks like it was tooled in Europe. Inside, you’d swear to it.

But don’t let all that fine design and royal tailoring mislead you. Cougar isn’t a docile pet. It’s an exciting road machine.

One reason is, Cougar comes complete. At no extra cost, every Cougar comes equipped with a V-8 engine, deep-foam bucket seats, carpet, concealed headlamps, sequential rear turn signals. And so on down a long list of goodies we think a sports car ought to have to whip up the excitement.

Most of these items merely run up the sticker price on competitive cars that claim to be in Cougar’s league. Fact is, pound for pound and dollar for dollar, Cougar is America’s best equipped luxury sports car. Also the best-looking, as you can see.

How did Cougar get to be top cat? We like to think it’s in the tradition of the Lincoln Continental. Cougar comes from the Lincoln-Mercury Division. The men who build Cougar have a Fine Car Touch that just can’t be duplicated anywhere.

Get wrapped up with a Cougar. You’ll see what we mean very quickly. The Fine Car Touch inspired by the Continental.

Mercury – Ford

Mercury's got it. European elegance with an American Cougar wrapped around it.

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