The luxury car that leaves you more of the necessities of life. Like money.
Most people would give a lot to own a car like this.
From its hefty loop-around bumper to its distinctive inward-cupped rear window, this new Impala has the look and feel of opulence.
The ride has been refined to new smoothness by an electronic computer, which selects each model’s springs to precisely match its equipment load and the way it’s distributed.
The new 327-cubic-inch V8 is the largest standard engine in Chevrolet’s field.
And among the long list of special equipment you can order, you’ll find such Chevrolet exclusives over competition as a heated Electro-Clear rear window, self-washing headlight and a push-button traction-improving system that even works on glare ice.
But don’t let all the spare-no-expense pains we took with this Impala mislead you.
There’s still one place where we managed to spare plenty of expense. And that, happily, is confined to the price sticker.
You can buy a Chevy cheap. But you can’t buy a cheap Chevy.
Low price is one reason people buy so many of our big Chevrolets.
Another is that we put out nothing but quality cars, even at the low end of the line.
Even the most modest Chevrolet has:
A big coil spring at every wheel.
A body attached to the frame at eight points with double-cushioned rubber mounts.
Heavy steel “guard rails” built into all the doors.
Three baked-on coats of defiant acrylic lacquer.
An anti-theft locking system.
An extra set of fenders up inside the regular ones to guard against rusting.