Esther Williams has the Hertz idea (1958)

Esther Williams has the Hertz idea…

Because Hertz rents cleaner, more dependable cars!

Sure, this picture was posed. But there’s no doubt that Miss Willliams makes good use of The Hertz Idea.

For besides her movies and TV appearances, she’s the busy president of the International Swimming Pool Corporation — exclusive manufacturers of Esther Williams Swimming Pools. To check on her pool insstallations from coast to coast, Miss Williams goes by fast train or plane — rents a new Hertz car there. She says, “The car I drive has to be neat and clean. Hertz never lets me down.”

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