See the poster advertisements below, and click here to read more about the military’s plea for optics — during both World Wars I & II — in this article.
No enemy sub will dare lift its eye
… if you lend your Zeiss or Bausch & Lomb binoculars to the Navy
Pack carefully, include your name and address: send to Naval Observatory, Washington DC.
Submarine’s periscope emerging from the sea, a ship sinking in flames in the distance. (Federal Art Project/WPA, between 1941 and 1943)
Your binoculars could prevent this
Loan your 6 x 30 or 7 x 50 Zeiss or Bausch and Lomb binoculars to your navy. Pack carefully and send to Naval Observatory, Washington, DC.
Visibility zero unless you lend your binoculars to the Navy
Bullseye! for binoculars loan