Bing Crosby ads for Philco & Fleers (1946)

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Legendary entertainer Bing Crosby needs no introduction. And while you may think of celebrity endorsements as a recent trend in advertising, that’s simply not the case, as these 1946 ads for Philco radios and Fleer’s gum show — both featuring none other than Mr White Christmas himself.

Good listening… Bing Crosby and a Philco

Every Wednesday night, Philco brings you Bing Crosby on “Philco Radio Time,” his one and only radio show. A Philco radio-phonograph with the patented Dynamic Reproducer and other exclusive achievements of Philco research brings you his glorious records as well as his program at their best.

For good listening, enjoy America’s greatest singing personality on a Philco.

“How to handle teen-agers”

Bing Crosby, starring in Paramount’s new hit film “Blue Skies” in Technicolor

by Bing Crosby (alias “Der Bingle”)

“Teensters are positively people! Try to remember, they have a lotta problems… mainly parents. When their jive talk gives you the heebie-jeebies, and their rootin’-tootin’ clothes (Look who’s talking!) make you despair for ‘civilization’… better bear up and shut up. They’ll grow up and get over it, even as you and I.

“Scratch most teen-agers and you’ll find a solid citizen. And when they sound off with ideas for improving the world we made… well, maybe us parents could learn sumpin if we’d stop snooting the kids and listen.”

Bing’s message is one of a series presented by Fleer’s to promote better understanding among families, friends and nations.

Teen-agers and parents both agree that Fleer’s Gum is mighty fine gum. Try it and you’ll see why there’s a trend to candy-coated… and why Fleer’s leads the trend. Extra flavor.

Snowy-white. Enjoy Fleer’s today!

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