Vintage movie theater announcements: How to clap, don’t wear hats & more messaging you wouldn’t see today

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From “Madam – How would you like to sit behind the hat you are wearing?” to “3 minutes intermission while changing pictures,” these lantern slides were created in 1912 as movie theater etiquette notes, reminders and announcements.

The Library of Congress, who own the original lantern slide prints, describe them as text “superimposed on humorous photograph, and the whole shown in a fancy carved frame.” These images were created by Scott & Van Altena (John D Scott and Edward Van Altena), who were considered some of the leading slide makers of the era.

Motion picture etiquette: Lantern slides (1912)

1912 Please applaud with hands only

1912 Madam how would you like to sit behind the hat you are wearing

1912 3 minutes intermission while changing pictures

1912 Advertise your business on this screen and get results. See the manager

1912 Change of song to morrow

1912 If annoyed when here please tell the management

1912 Intermission

1912 Ladies and children are cordially invited to this theatre. No offensive pictures are ever shown here

1912 Kindly remain seated

1912 Ladies kindly remove your hats

1912 Loud talking or whistling not allowed

1912 Dont forget your umbrella or other parcels

1912 Good night

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