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Vintage movie theater announcements: How to clap, don’t wear hats & more messaging you wouldn’t see today

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From “Madam – How would you like to sit behind the hat you are wearing?” to “3 minutes intermission while changing pictures,” these lantern slides were created in 1912 as movie theater etiquette notes, reminders and announcements.

The Library of Congress, who own the original lantern slide prints, describe them as text “superimposed on humorous photograph, and the whole shown in a fancy carved frame.” These images were created by Scott & Van Altena (John D Scott and Edward Van Altena), who were considered some of the leading slide makers of the era.

Motion picture etiquette: Lantern slides (1912)

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