Introducing the microwave oven (1971)
It wasn’t too terribly long ago that we had two main options for cooking food: you could do it on the stove or in the oven. But in the early 1970s, that all changed with the mass-market introduction of the microwave oven
! Here are three ads from the early days of what is now the most basic of kitchen appliances, the microwave.
! Here are three ads from the early days of what is now the most basic of kitchen appliances, the microwave.Amana Radarange
From 1972: Barbara Hale for Amana: “Make the greatest cooking discovery since fire.” The copy also says, “Cuts most cooking times by 75%. Bakes a potato in 4 minutes, cooks a hot dog in 20 seconds, and a 5-lb. roast in 35 minutes.”
GE’s “Just-A-Minute oven”
From 1971: “Some frank talk about our Just-A-Minute oven.” And what about microwaving? “Frankly, it’s the fastest method of cooking there is. No other method comes close.”
Microwave cooking Q&A
From 1972: “General Electric explains microwave cooking for cookbook writer, Myra Waldo
