Pantene shampoo & conditioner for permed hair (1987)

Date: March 1987
Categories: 1980s, Beauty & fashion, For women, Vintage advertisements
Tags: , , , ,

“Don’t hate me because I’m beautiful.”


“This was my perm two weeks ago.”

“My hair was so dull and dry! And my conditioner made it droop. I was almost ready to go back to straight hair. But then I discovered Pantene.”

You see, perms break down the structural bonds inside your hair, and reform them to curl it. Which leaves your hair weak and vulnerable. But Pantene has a provitamin B-5 complex that penetrates to reinforce these bonds. And give your hair inner strength. So it’s strong and shining.

So look for Pantene Shampoo and Conditioner for Permed Hair at fine stores. They’ll keep your curls longer. And shinier.”

Pantene: Formulas for permed, normal, dry and color-treated hair


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Publication date: March 1987

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