Single flavors we rediscovered included peach, tropical punch, strawberry, wild cherry, grape, watermelon, vanilla, orange juice, green apple, bubble gum, butterscotch, spearmint.
Double flavors (two separate stripes of gloss per tin) included watermelon & ice, strawberry & cream, lemonade & lime, banana & strawberry, pineapple & coconut, cherry & cola.
Made by Village Bath Products of Minnetonka, Minnesota, “Lip Lickers” was a trademark the company had from 1977 to 2002. Fun fact: The original name for these products was apparently going to be “Original Lip Lickers Licketty Lip Balm,” per the trademark the company filed in 1976.
Pineapple & Coconut double Lip Lickers
Bubble gum lip gloss
Tropical Punch Village Lip Lickers
Root beer lip balm
Watermelon & Ice double Lip Lickers tin
Watermelon lip gloss tin
Raspberry & cream Lip Lickers in separate flavors
Village Lip Lickers Watermelon still in the package
Each package noted that their lip balm “Protects and moisturizes your lips from the drying effects of the weather.”
Whatever happened to Village Bath?
The company’s business profile notes that in 1987, Village Bath and Softsoap brands were acquired by Colgate-Palmolive. Later, a new company, Minnetonka Brands, was founded in 1993 by former Softsoap execs who re-acquired the rights to Village Bath. (Minnetonka Brands then changed its name to The Village Company in 2005.)