120+ gorgeous, glamorous actre...

Aug 8, 2016 by

A new age of cinema celebrities While fame itself was nothing new in the 1920s, the recent introduction of moving pictures had...

read more

Vintage mascara from the 1920s

Aug 1, 2016 by

Viola Dana Reveals the secret of her beautiful eyes (1926) Miss Dana, world-famous for the beauty of her expressive eyes, accentuates...

read more

Beauty tips for an ugly duckli...

Jul 31, 2016 by

  Photoplay’s own Beauty Shop Radio’s “Dr. Susan” (Eleanor Phelps) undertakes to remodel an “ugly...

read more

Makeup secrets from actress Bl...

Jul 30, 2016 by

“Making up” with famous stars This Highly-Misunderstood Process Involves a Lot More Than Just Putting “a Dab...

read more

Clowns: Makeup an artistic exp...

Jul 17, 2016 by

Clowns: Their makeup is an artistic expression of their own special traits When a tent full of circus lovers erupts with laughter at...

read more

Lip Smackers from Bonne Bell (...

Jan 31, 2015 by

Dubbed “The world’s first flavored lip gloss,” Lip-Smackers made their debut in 1973 with flavors of Strawberry,...

read more

4 new LipSlicks by Max Factor ...

Jan 7, 2015 by

4 new slick tricks: LipSlicks by Max Factor These are the tinted glosses that slick your lips. This is the brush of satin-y sable...

read more

The ‘supermarket’ ...

Mar 13, 2014 by

The old-fashioned forerunner of this supermarket may have carried a little of everything available in its day, but it certainly never approximated its modern-day counterpart!

read more

Rainbow eyes are the latest Ho...

Mar 12, 2014 by

Rainbow eyes are the latest fad in Cinema City today Hollywood and Grapevine: Rush for the paint pots, gals, and get your rainbow...

read more

Kissing Potion, Glosses &...

Nov 11, 2013 by

Promise Roger your strawberry kisses (1981) There are plenty of flavors left for Richie, Fred, David, Bob… Shiny, delicious...

read more

10 fast pre-party beauty tips ...

Nov 7, 2013 by

10 fast pre-party beauty tips The guests are arriving imminently and you’re still arranging the flowers rather than yourself....

read more

The telephone can be a wife...

Oct 25, 2013 by

Wife preservers The telephone can be a wife’s best friend. Helps her get everything done! Saves her wrinkles. Saves her time....

read more

Putting a new face on Hallowee...

Oct 19, 2013 by

Paas Make-Up Kits put smiles and safety into Halloween PAAS MAKE-UP CAN’T BLOCK VISION LIKE SOME MASKS Why are little clowns...

read more

False beauty: New eyelashes by...

Oct 16, 2013 by

Newest eye-dea from Maybelline… it’ a natural. (1967) Now… Maybelline Natural Hair Lashes are here. The...

read more

Lynda Carter Maybelline mascar...

Oct 11, 2013 by

Lynda Carter: Beauty secrets Q: My lashes seem skimpy. What can I do to make them look fuller? A. The right mascara and the way you...

read more

New Shiny Eye-Liner, only by M...

Oct 5, 2013 by

This is your first look at the most exciting eyeliner since eyeliner! It’s shiny! Max Factor’s flashing new, dashing new...

read more

Cutex lipstick flips fashion o...

Oct 4, 2013 by

Can you recognize fashion when you see it?   … or does our name get in the way? Cutex, actually Cutex, flips fashion on...

read more

New Glimmerick Sunshine Pales ...

Sep 30, 2013 by

New Glimmerick sunshine pales You get a sunshine pale. He’ll build a sandcastle. Little pails heaped with Glimmerick...

read more

Glimmerick eye polish & e...

Sep 28, 2013 by

Glimmerick: The first colorific eye paint Trues up blue eyes. Jades up green eyes. Velvets up brown eyes. Take a little brush and...

read more

A weekend of eye looks: Aziza ...

Sep 28, 2013 by

Aziza’s eye Shadow Trio makeup Aziza demonstrates how to get a weekend of eye looks with one Shadow Trio. You can get terrific...

read more

Young Kim Basinger for Maybell...

Sep 25, 2013 by

Kissing Potion: New! Flavored roll-on lipgloss Shines up lips. Shines up lipstick. Outshines pot gloss and stick gloss by a smile....

read more

Makeup: The 12 ways of Christm...

Sep 24, 2013 by

The 12 ways of Christmas by Clairol Now you can give any girl any gift here! (all you need to know is the color of her hair.)...

read more

Stefanie Powers for Cover Girl...

Aug 18, 2013 by

Stefanie Powers talks about her makeup: “It’s MoistureWear. And it’s gorgeous!” “There’s a...

read more

Spring makeup tips (1948)

Mar 31, 2013 by

Spring make up by Alicia Hart, NBA Staff Writer Revise your technique of makeup application when you switch to the innocent pink...

read more

Vintage Lip Lickers flavored l...

Mar 5, 2013 by

Girls who grew up in the late 1970s and early-to-mid 1980s: Do you remember these little “Lip Lickers” brand of lip glosses that came in metal slide-top tins?

read more

Jewel box makeups (1982)

Oct 9, 2012 by

Jewel box makeups The prettiest faces for spring glow with the clear colors, the depth and fire, of gemstones Ruby This...

read more

Makeover: A great haircut that...

Sep 14, 2012 by

Great cut that won’t quit! Perfect for Judy Baer, an exercise instructor — or anyone who’s active. It holds its own...

read more

Lynda Carter for Maybelline (1...

Aug 29, 2012 by

As the title character on The New Original Wonder Woman (1975–77) and The New Adventures of Wonder Woman (1977–79), Arizona-born...

read more

Beauty fad: Rose petal lips (1...

Jul 28, 2012 by

Rose petal lips is fashion’s newest fad on Pacific coast Real “rose petal” lips are feminists’ latest fad in...

read more

Graduates: Plan makeup with ca...

Jun 29, 2012 by

Graduate must plan makeup with care by Betty Clark The sweet girl graduate of 1939 should look as crisp and fresh as her diploma....

read more

Soft pastel eye makeup (1972)

Jun 14, 2012 by

The soft pastel eye This season’s eye makeup is a shimmer of flower-and-sky colors as soft as summer twilight. With Yardley of...

read more

That healthy glow is sought by...

Apr 13, 2012 by

That healthy glow is sought by 1943 beauty by Alicia Hart The American beauty of 1943, says one of Fifth avenue’s most eminent...

read more

Billie Burke on shapely eyebro...

Dec 15, 2011 by

Actress Billie Burke says look only for the best First word: Train your eyes to see only the best. I wonder if you realize that your...

read more

Billie Burke says keep your ma...

Dec 13, 2011 by

Billie Burke was a well-known Broadway actress when she contributed this story to Chicago’s Day Book in 1913, back when she was...

read more