Mercury, the Man’s Car (1966)

Categories: 1960s, Cars & trucks, Vintage advertisements
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Introducing Mercury Cyclone ’67

A man’s kind of action from Mercury, the Man’s Car!

Mercury, the Man's Car-9-30-1966

The Man’s Car for men who like their action big! You sense this the moment you take the wheel. It’s hefty. Wood-grained. Gives a man that “in charge” feeling. The bucket seats are man-sized. With GT options, this Mercury Cyclone offers every feature a performance man looks for: 4-carb 390 cubic inch V8 — Dual exhausts — Heavy-duty running gear, shocks, springs, stabilizer bar, the works!

Other options include: fade-resistant power disc brakes and His-and-Her Select-Shift Merc-O-Matic (lets a man run it through the gears, lets his wife leave it in automatic). And, remember, this is the Man’s Car with a heritage of performance! Cyclone! Come drive one now!


A Man’s Car is a Woman’s best friend.

Mercury knows how a woman is about upholstery and decor.

Mercury, the Mans Car-12-09-1966

So we fingered a lot of fabrics before we ran across the Gossamer for the optional Grande interior of this Caliente 4-door. It has 3-way stretch, feels soft as silk, but wears like jeans. All this, over nearly two easy-sitting inches of foam.

Mercury also took special pains with Caliente’s appointments. The vinyl inserts on doors and dash have the hand-rubbed look of choice walnut. Knobs, handles, dial frames are beautifully simple.

Elsewhere in the Caliente, a man has had the last word. The engine choice ranges up to a surging 390 V-8 that thrives on regular gas. Our optional Select-Shift Merc-O-Matic lets a man run it through the gears manually, even if his wife prefers an automatic.

Mercury believes that better ideas make a better Man’s Car. And that these ideas ought to include a lot of comfort for women.

If the battle of the sexes starts again, don’t blame us. Or your Mercury dealer.

Ford: Mercury/Lincoln


Mercury believes a man’s car should still feel comfortable after a 600-mile trip.

So we borrowed seven secrets from the Lincoln Continental.

When Mercury sets out to pamper a man-11-25-1966

When Mercury sets out to pamper a man with a car specially built for him, we go all the way. Even to stealing ideas from our distinguished brother.

Some Brougham “secrets” are hush-hush — like the blower fan we moved up under the hood so you’d never hear it hum. And Continental-type insulation.

Some are well-hidden, like compliance-type front suspension to smooth the road for you.

But most are right at hand, like the fingertip speed control option. Or standard equipment power disc brakes up front. Or Select-Shift Merc-O-Matic, the automatic that’s a manual too. Or the relaxing Continental-type seat cushioning.

Why not take your next long trip in a Brougham?

Ford: Lincoln-Mercury Division


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